Fluent Outdoors –
The map service to promote sports and tourism
Bring all the sports facilities, routes, attractions and tourist destinations in your area to the same place.
The most comprehensive outdoor
and location service for municipalities.
Fluent Outdoors is an aggregating map and geospatial information service that allows municipalities and cities to bring all location information about sports, camping and tourism as well as up-to-date maintenance information to one place, thus making it easier for both locals and tourists to transact in their area. Fluent Outdoors is already used by more than 80 municipalities in Finland.
Location information, maintenance information and public announcements in the same place
Fluent Outdoors gives municipalities and cities one clear platform for showcasing local sports, outdoor recreation and tourism services – without requiring users to download a separate app.
The browser-based Fluent Outdoors map service can be used to display cross-country ski trails, mountain biking routes, beaches, attractions and their real-time maintenance status, for example.
In addition to location data, each destination can include images, detailed descriptions and links to further information.
Fluent Outdoors also offers open API integrations with several different systems, making it easy to import tourism and sports facility information from other services.
The service is optimised for both desktop browsers and mobile devices, with 90% of users accessing it on mobile.
Fluent Outdoors as an interactive event map
Fluent Outdoors provides an easy-to-use and versatile interactive event map for festivals, sporting events, outdoor exhibitions, ski resorts and sports centres.
The service allows you to display everything visitors need to find across the event area, including stages, vendor locations, food stalls, toilets, ski lifts and information points.
Fluent Outdoors also serves as a central communication channel, bringing all essential event information together in one place. The map can be extended to cover the surrounding area, allowing organisers to share information about nearby services, special offers and traffic arrangements.
Visitor counters and other data collection devices at your disposal
You can also use automatic data collection devices from us, with which you can measure valuable information about sports, camping and tourism destinations and bring the information to Fluent Outdoors for the end user to see.
We can deliver a number of data collection devices suitable for different purposes to be connected to the service: visitor counters are conveniently suitable for measuring the number of visitors to hiking trails or snowmobile routes, water temperature gauges provide information on the temperatures of swimming waters, and vibration sensors measure, for example, the degree of use of frisbee golf on throwing platforms.
Collected information can also be used when applying for various grants, for example for renovation work on sites.
Work management for sports facilities on a single platform
With Fluent Outdoors, you can manage all tasks related to sports, outdoor recreation, and tourism sites in one place.
You have an up-to-date, map-based overview of all activities —what has been completed and what tasks are still pending. For example, you can see when playground equipment was last inspected or when ice rinks were last maintained.
Work management allows tasks to be scheduled as regular activities, helping you allocate maintenance resources where they are needed most. At the same time, the system provides a comprehensive view of factors such as maintenance backlog and the resources required for upkeep.
Through Fluent Outdoors, actions can also be assigned directly to specific locations based on feedback received from citizens —quickly and without heavy command chains.
All completed activities can, when needed, also be made visible in a public view for outdoor users and visitors.
The service also makes it possible to monitor the impact of tourism by tracking, for example, where visitors are coming from, which destinations they visit, and how they spend money in the area. With these insights, tourism development can be guided through data-driven decision-making.
Fluent Outdoors includes open integrations with external systems, including Business Finland’s DataHub, making it easy to import information from other services directly into Fluent Outdoors.
Fluent Outdoors also serves as an event communication channel, offering a convenient platform for bringing all event-related information together in one place. The map can also be expanded to cover the surrounding areas of the event, allowing organizers to share information about nearby services, promotions, and traffic arrangements.
Reliable data on visitor and traffic flows
Fluent Outdoors can be complemented with AI-powered camera technology that makes it easy to count visitors and vehicles accurately and reliably.
The collected data helps event organisers and destination managers plan resources, improve operations and evaluate the impact of an event or destination.
• Visitor and people counting
• Vehicle and traffic monitoring
• Reliable data to support planning and development
Fluent Survey –
Impact assessments to support the development of your event or destination
Impact assessments to support the development of your event or destination
We can conduct impact assessments for events and visitor destinations with Fluent Survey. These assessments can provide insights into visitor profiles, dwell time, spending patterns and wider regional impacts.
The collected data provides a valuable foundation for future development, helping you improve your event or destination through informed, data-driven decision-making.
Features of Fluent Outdoors
Get to know Fluent Outdoors
Fluent Outdoors is already used by more than 80 municipalities in Finland. In addition, the system can also be used by, for example, private tourism promotion companies and ski resorts.
We have also launched the Finland Outdoors service, which brings together all our customers, and is used by thousands of users all over Finland. Is your area already in Finland Outdoors?
By clicking the links below, you can test what the Fluent Outdoors service looks like in practice!
Become a pioneer
Would you like to learn more about the Fluent Outdoors mapping service or try it in practice? Schedule a presentation, and we’ll be happy to tell you more.
Enhance road maintenance and infrastructure asset management with a single solution – discover Fluent Kunto here.
